The Early Years
Starting life as Aqua Suits International, Aleeda was founded by the late Mr. Keith Williams – founder of Sea World and Hamilton Island to keep his water skiers at Carrara Ski Park warm. Importing sponge rubber from Japan, using Australian made nylon linings, and constructing a laminating press to make neoprene, the first Aleeda wetsuits were born.
The business was sold in 1969 and the Aleeda name was born giving birth to the modern company that has supported surfers, surf clubs, schools, surf schools and swimmers ever since.
In the mid 1970’s, ALEEDA began significant overseas exporting, developing extensive markets in the United States and manufacturing under licence in Japan. In 1978 ALEEDA expanded into the rapidly growing surfing market with sponsorship of the first Pro Tour World Surfing Champion, Peter Townend.
The Aleeda brand continued to grow in the 80s and 90s with a focus on innovation and cutting edge designs that won people over.
For decades we have been making wetsuits and lycra rashvests, all the time supporting businesses that need this equipment and customers who love the water from their factory in Burleigh on the Gold Coast.
After all that time the location is still the same and the passion for making damn good gear unparallelled.
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